Hello, i'm ayah and...
I'm a recovering perfectionist who understands the gap between wanting to create change and actually making it happen.
I know what it's like to care deeply about something, to see its potential, to want to make it work - and to face the very real challenges of bringing it to life.
When someone shares their vision with me, I often end up more invested than they expect. Because I see what's possible, and I want to help make it real.
#1 Fact About Me: I Take Your Important Work Seriously
When friends come to me with dreams - career goals, business ideas, projects they want to launch , I dive in deep.
Often deeper than they expect.
Sometimes I end up doing more research than they do, spending hours exploring possibilities, mapping out paths forward.
It's because when I see something matters to someone, when I see the potential impact they could create, I can't help but want to make it happen.
"As always, an incredibly high-quality product! You can always trust Ayah to hold herself and her work to a high standard of excellence."
Through four years of helping people structure their expertise and my ongoing PhD work in instructional design, I've learned that creating real change isn't about perfect slides or flawless delivery.
It's about understanding how people actually learn, grow, and transform.
That's why I look at the whole experience.
"Ayah was very insightful, and quickly grasped what I was trying to teach. It's not an easy subject! I really appreciated her advice and ideas."
Betty Collins
OptimizePress
When we work together, I dive into questions like:
These questions shape how we structure your content, design your materials, plan your interactions. They're why clients tell me their workshops actually create change.
"A great experience and exceeded expectations. Very thorough and passionate to get into the details and make the learning experience genuinely impactful. Looking forward to delivering the course to my team and students. Very happy. Thank you."
Betty Collins
OptimizePress
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But numbers don't tell the whole story.
What matters is how this experience shapes each project. How it helps me see the possibilities in your content. How it guides me to structure your expertise in ways that create real change.
"I had a remarkable experience working with Ayah to create a course. Her expertise and professionalism were evident from the get-go. She took the time to understand my vision and provided insightful guidance."
Betty Collins
OptimizePress
The real test isn't the applause. It's what happens when people leave the room.
Do they think differently? Act differently? Solve problems differently?
That's why I focus on:
Making complex ideas accessible
Creating memorable moments
Building in practical application
Ensuring lasting impact
Overdelivered on such a level I lack words to describe. Great structuring of ideas, great writing, great visualizations... If you have knowledge and you want other people to learn you'll have a masterpiece in your hands in no time.
Betty Collins
OptimizePress
This talk or workshop isn't isolated. It's part of your larger mission. Part of the change you're creating in your field. Part of your legacy of impact.
That's why I dive so deep.
Why I ask so many questions.
Why I keep refining until every element works together.
Because this matters - to you, to your audience, to the future of your work.
Family shapes everything for me. It's why I push for excellence. Why I care so deeply about creating work that matters. Why I believe in building things that last.
When I help you turn your expertise into impact, I'm also creating stability and joy for my family through meaningful work. Work that helps others commit to what matters and create real change.
My experience with Ayah in the course creation process was nothing short of extraordinary. Her proficiency in understanding the core objectives of our course was admirable. It's clear she genuinely cares about her client's vision, and that sentiment permeates every interaction. Highly recommended!!!
Jeff Hall
OptimizePress
Your expertise matters. Your mission matters. The change you want to create matters.
I bring:
Absolutely incredible! This is my second time working with Ayah and I am so pleased. My workshop turned out incredible and she is as much of a perfectionist as me which is hard to find. Grateful and I'd HIGHLY recommend. No need to look further.
Carol Brown
OptimizePress
If you're serious about turning your expertise into something that creates real impact - whether it's a short talk or a full workshop - you've found someone who cares as much as you do about getting it right.
Because I believe when something matters this much, when it has the potential to help people move forward, it deserves everything we've got.
Let's build something that makes a difference. Something that works. Something that lasts.
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